Spain is the most popular choice for British holidaymakers this summer, according to research from ABTA, the UK travel association, which also finds that the conflict in the Middle East is changing how and where people book.
Europe dominates
Among those planning a holiday abroad in the next year, 84% are considering Europe. The most popular destinations are:
| Destination | Share considering it |
|---|---|
| Spain | 38% |
| Italy | 23% |
| France | 19% |
| United States | 13% |
| Australia | 6% |
| Japan | 6% |
Why the conflict matters
The conflict has caused flight disruption, cancellations and travel warnings, and many routes to and through the region remain suspended. The UK Foreign, Commonwealth and Development Office has recently relaxed some of its advice for Gulf countries, but flight options for this summer remain limited, and many travellers are opting for short-haul trips instead.
More people turning to the professionals
The research suggests that uncertainty is pushing more holidaymakers towards travel agents and tour operators. About 31% of UK adults say they are now more likely to book through one. The main reasons given were:
- their knowledge of destinations (53%);
- expert advice on travel requirements (44%);
- the security of a package (41%).
Around 27% say they are more likely to book a package holiday than before. The reasons include having everything organised (52%), the right to a refund or alternative if things go wrong (48%) and value for money (38%).
Booking late
Concerns about prices and the cost of living mean many are leaving it late: 30% plan to book two to four weeks before travelling, and 10% less than two weeks before.
ABTA’s chief executive, Mark Tanzer, said global events were influencing how and where people travel, but that the appetite for holidays abroad remained strong. With so many planning to book late, he advised holidaymakers to arrange their trips early to avoid a last-minute rush.
What it means for the Balearics
Britain is the largest foreign market for Mallorca, Menorca and Ibiza after Germany, and a shift towards short-haul European holidays is likely to support demand for the islands this summer — although late bookings make it harder for hotels and airlines to predict how busy the season will be.
